San Francisco Chronicle
Sunday, February 18, 2001
By Zahid Sardar
INTERIOR ARCHITECTURE AWARDS
Best of the Bay & Beyond
Inside 2000/2001
San Francisco, California Honor Award
Architect: Hunstman Architectural Group
The push to make older office towers more attractive to new media tenants propelled the owners of this one to renovate its street
presence and lobby.
Since industrial, alternative spaces have become the emblem of innovation and creativity, the architects aimed for a
design that could incorporate materials often found in SOMA lofts: concrete,
raw wood, synthetic paneling and bold color.
Original board-formed concrete walls and columns were stripped of finishes and revealed; new materials picked to contrast with the
concrete's austerity included a hard, mirror-finish black terrazzo floor and an upholstered vinyl wall. The most arresting element in the
lobby design is a floating red form suspended from the high ceiling. Glass screens (like modernist curtain walls), project toward the
street, signaling the new changes.
"It is a theatrical space, which paces its
impact in stages as you enter it," said the jury. "Its simplicity is powerful and unexpected and it moves beyond the raw concrete
clichˇ. It could easily be in New York," they added.
Client: 300 California Associates
Design Team: Tim Murphy, Keith Turner, Karen Tadmor, Ramon Vrielink
Engineering Team: Raj Sahai/Structural Design
Engineering, Glenn Glaycomb/Glumac International, David Malman/ Architectural Lighting Design
Builder: Todd Swartz/BCCI.
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